Dog Grooming Price List Template: Example Pricing by Service, Breed, and Mobile Grooming
A clear price list is one of the first things clients look for when choosing a groomer. It sets expectations, reduces back-and-forth questions, and makes your business look professional from the start.
This guide gives you a free dog grooming price list template, example pricing tables by service and breed, a mobile grooming version, and practical advice for setting prices that work for your business.
If you are still in the planning stage, start with the Dog Grooming Business Plan Template first, then come back here to build your pricing.
Download the Free Template
- Download the dog grooming price list template PDF
- Copy the fill-in templates below into Google Docs, Word, or Canva
- Use the pricing examples as a starting point and adjust for your market
Why Your Price List Matters More Than You Think
A price list is not just a menu. It is a business tool that does several jobs at once:
- Reduces phone calls and messages. Clients can see what you charge before they contact you, which means fewer "how much do you charge?" messages clogging your day.
- Sets expectations on cost. When a client sees that a full groom for a large dog costs more than a small dog bath, there are no surprises at pickup.
- Positions your business. Your pricing signals whether you are a budget option, a mid-range salon, or a premium service. The way you present it matters.
- Makes quoting faster. When a new client calls, you can reference your own list instead of doing mental math every time.
- Supports online booking. If you use booking software, your price list feeds directly into the service menu clients see when they book.
Most grooming businesses start with informal pricing. That works until you get busy. Once you are juggling multiple breeds, coat types, and add-ons, a structured price list keeps everything consistent.
How to Set Your Dog Grooming Prices
Before filling in a template, you need to know what your prices should actually be. Here is a practical framework:
1. Calculate Your Costs
Add up your monthly overhead: rent, utilities, insurance, supplies, equipment maintenance, and software. Then add labor costs, including your own pay.
Divide your total monthly costs by the number of dogs you can realistically groom per month. That gives you your break-even cost per dog. Your prices need to be above that number.
2. Research Your Local Market
Look at what other groomers in your area charge. Check their websites, Google Business profiles, and booking pages. You do not need to match their prices, but you need to understand the range.
3. Price by Size, Not Just Service
Most successful groomers price by dog size within each service tier. A bath and brush for a Chihuahua takes a fraction of the time and product compared to a Golden Retriever. Your prices should reflect that.
4. Add Breed and Coat Condition Modifiers
Some breeds require more skill and time regardless of size. Doodles, Poodles, and double-coated breeds take longer and need specialized techniques. Build that into your pricing with breed-specific tiers or add-on charges for matting and de-shedding.
5. Account for Add-Ons Separately
Services like nail grinding, teeth brushing, flea treatments, and de-shedding packages should be listed as add-ons. This keeps your base prices competitive while increasing your average ticket.
Average Dog Grooming Prices in 2026
These ranges reflect typical U.S. salon pricing in 2026. Use them as a reference, not a rule. Your local market, experience level, and service quality should drive your final numbers.
Salon Grooming Prices by Dog Size
| Dog Size | Bath & Brush | Full Groom |
|---|---|---|
| Small (under 20 lbs) | $25 - $50 | $50 - $80 |
| Medium (21 - 50 lbs) | $40 - $75 | $65 - $120 |
| Large (51 - 80 lbs) | $55 - $90 | $80 - $150 |
| Giant (80+ lbs) | $75 - $120 | $100 - $200+ |
Mobile Grooming Prices by Dog Size
Mobile grooming commands higher prices because of travel time, fuel, vehicle maintenance, and the convenience of one-on-one service at the client's home.
| Dog Size | Full Mobile Groom |
|---|---|
| Small (under 25 lbs) | $100 - $150 |
| Medium (26 - 50 lbs) | $130 - $180 |
| Large (51 - 80 lbs) | $150 - $250 |
| Giant (80+ lbs) | $200 - $300+ |
The average mobile grooming session runs around $130 per dog. If you are building a mobile grooming price list, factor in a travel or fuel surcharge for clients outside your core service area.
Grooming Prices by Breed (Examples)
Breed-specific pricing accounts for coat type, grooming complexity, and time on the table. Here are common examples:
| Breed | Bath & Brush | Full Groom |
|---|---|---|
| Chihuahua / Dachshund | $25 - $40 | $45 - $60 |
| Shih Tzu / Yorkie | $35 - $50 | $55 - $80 |
| Cocker Spaniel | $45 - $60 | $70 - $100 |
| Golden Retriever | $55 - $80 | $80 - $130 |
| Standard Poodle | $65 - $90 | $90 - $150 |
| Doodle (Goldendoodle, etc.) | $70 - $100 | $100 - $160 |
| Husky / Malamute | $60 - $90 | $85 - $140 |
| Great Dane / Saint Bernard | $75 - $120 | $100 - $200+ |
Breeds with thick double coats, curly coats, or hair that mats easily will always sit at the higher end. If a dog comes in severely matted, many groomers charge an additional matting fee or quote the groom individually.
Common Add-On Services
| Add-On Service | Typical Price |
|---|---|
| Nail trim | $10 - $20 |
| Nail grinding (Dremel) | $15 - $25 |
| Teeth brushing | $8 - $15 |
| De-shedding treatment | $20 - $40 |
| Flea & tick bath | $15 - $30 |
| Ear cleaning | $8 - $15 |
| Blueberry facial | $8 - $15 |
| Pawdicure (nail + paw balm) | $15 - $25 |
| Bandana or bow | $3 - $5 |
| Cologne or fragrance spritz | $5 - $10 |
Add-ons are where your average ticket grows. List them clearly so clients can choose extras at booking or checkout.
Free Dog Grooming Price List Template
Use this as your starting point. Replace the placeholder prices with your own numbers.
Mobile Dog Grooming Price List Template
If you run a mobile grooming business, your price list needs adjustments for travel and the premium nature of your service.
Dog Grooming Price List by Service Type
Some groomers prefer to organize their price list by service rather than by size. This works well if you offer clearly defined service packages.
Tips for Presenting Your Price List
Keep It Simple
Clients should be able to find their dog's price in under 10 seconds. Do not bury pricing inside paragraphs of text. Use clear categories, tables, or columns.
Use "Starting At" Pricing
Every experienced groomer knows that a matted Doodle takes twice as long as a well-maintained one. Use "starting at" language so you have room to adjust for coat condition, behavior, and time without surprising the client.
Put It Everywhere
Your price list should appear on your website, your Google Business profile, your booking page, and as a printed or digital handout in your salon. Consistency across all channels builds trust.
Update It Regularly
Costs go up. Supplies get more expensive. Your skill improves. Review your prices at least once a year. When you raise prices, give existing clients advance notice through your booking system or email.
Show the Value
If your full groom includes ear cleaning, nail trim, and a bandana, say so. Clients will compare your $80 groom to a competitor's $60 groom without knowing what is included. Spell out what each package covers.
Common Pricing Mistakes to Avoid
Charging the same price for every dog. A 5-pound Chihuahua and a 90-pound Doodle should never cost the same to groom. Size-based pricing is the industry standard for a reason.
Not charging for matting. Matted dogs take significantly more time and effort. If you absorb that cost, you are working longer for less money. A clear matting surcharge protects your time and encourages owners to maintain their dogs between visits.
Copying competitor prices without knowing your costs. Your rent, product costs, and time per dog are different from every other salon. Start with your own numbers, then adjust based on the market.
Hiding your prices. Some groomers think hiding prices will get more calls. In reality, it often just loses the client to a competitor who is transparent. Putting your prices online reduces time spent quoting and attracts clients who are already comfortable with your range.
Never raising prices. If you opened two years ago and still charge the same rates, your margins have shrunk. Costs go up every year. A 5-10% annual adjustment is normal and expected.
How Software Makes Your Price List Work Harder
A printed price list or PDF is a good start. But once your business grows, managing pricing across your website, booking page, and front desk gets messy.
Grooming software like Pawfect Appointments connects your price list to your actual booking flow:
- Clients see your services and prices when they book online, so there is no mismatch between what you quoted and what they expect.
- You can update prices in one place and have them reflected everywhere, on your booking page and in your appointment records.
- Add-ons are built into the booking process, so clients can select extras like de-shedding or nail grinding before they arrive.
- Breed and size categories map to your service menu, keeping pricing consistent across staff members.
If you are still managing pricing on paper or in a static PDF, that works for now. But as your client list grows, having your price list connected to your booking and scheduling system saves real time.
FAQ
How much does dog grooming cost on average?
In 2026, dog grooming prices typically range from $30 to $90 for a bath and brush, and $50 to $200+ for a full groom, depending on the dog's size, breed, and coat condition. Mobile grooming averages around $130 per session.
How do I set prices for my dog grooming business?
Start by calculating your monthly costs (rent, supplies, insurance, labor) and dividing by the number of dogs you can groom per month. That gives you your minimum price per dog. Then research local competitors and adjust based on your experience, service quality, and target market.
Should I price by breed or by size?
Most groomers use size-based pricing as the foundation, with breed-specific adjustments. This is the simplest approach for clients to understand. You can add breed-specific tiers for high-maintenance breeds like Poodles and Doodles.
How often should I update my price list?
Review your prices at least once a year. Factor in supply cost increases, your growing experience, and local market changes. Give existing clients advance notice before a price increase takes effect.
Should I put my prices on my website?
Yes. Transparent pricing builds trust and saves you time on quoting. Clients who can see your prices upfront are more likely to book because they already know what to expect.
What is a matting fee?
A matting fee is an extra charge for dogs with severely tangled or matted coats. Matting takes significantly more time and requires careful handling. Most groomers charge an additional $10 to $50+ depending on severity, or quote the groom individually after assessing the dog.
How much more should mobile groomers charge?
Mobile groomers typically charge 30-50% more than salon groomers. The premium covers travel time, fuel, vehicle maintenance, and the convenience of one-on-one service. A mobile full groom averages around $130 per dog, compared to $60-$100 for a comparable salon groom.
Related Resources
- Dog Grooming Business Plan Template
- Dog Grooming Forms: Free Printable Templates
- How to Reduce No-Shows at Your Dog Grooming Salon
- Dog Grooming Software Pricing in 2026
A good price list does two things: it tells clients what to expect and it protects your time. Start with these templates, fill in your real numbers, and put them where your clients will actually see them.